Your website is key to the success of your business. It’s where you place the necessary information to convince people to buy your products. You also have an option that allows them to purchase right away if they feel like doing it. Your company will look legit even if you have only started it, when you have a fully functioning website.
After launching the site, you might feel like something is wrong. You have to determine what went wrong with the help of experts from a web design Oxfordshire company and find a way to fix it.
Navigate the site yourself
When you created the site, you were doing it from the perspective of a business owner. Even the people in your team also thought of it in that regard. Perhaps, it’s time for you to look at it through the lens of an ordinary customer. If you don’t feel satisfied with the experience, you need to overhaul the website. It might look too complicated for a regular person to use, and it’s not friendly enough for them. The tabs seem complicated and out of place. You have to check every detail that could potentially turn some customers off.
Check your online purchase form
People need to provide personal information if they want to buy something from your site. You need it so you will know where to send the order. It’s also crucial in filing paperwork and other documents. However, you shouldn’t make it difficult for people to buy products. If they have a hard time filling out the forms, it means that there’s something wrong. Simplify the form and allow users to save information for future transactions.
You have too many details
Yes, you want to give people the information needed before they decide what to buy. You have articles, pictures and videos available for them. The problem is when your site seems overwhelming because of too many elements together. You have to simplify them and make sure it’s easy for people to understand. You can’t lose potential customers because they feel overwhelmed upon opening the site.
The site seems focused on selling products
Again, when you created the website, it was through the lens of a business owner. As such, you ended up making it look like you’re only after people’s money. Find a way to change the overall appeal of the website so that it doesn’t seem obsessed about selling products, but more on helping people get what they’re looking for. If you can highlight discounts and promotions on the homepage, it’s even better. You want the customers to feel that they’re getting more from your store when compared with other stores out there.
You have to constantly evaluate the site and determine what else you can do to improve the user experience. You don’t want to give them something you don’t like yourself. Having a quality website is the key to success among businesses that are selling products online.
